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DIPLOMA IN
BUSINESS RESEARCH

Duration: 6 Months

This Diploma in Business Research Programme focuses on the fundamental research skills to conduct the academic and business research proposals and papers within the context of leadership management, marketing, and other related business areas to provide the research-based business opportunities for learners. Initially, this programme introduces the learners to understand critical exploration to address problem statements, review relevant literature with the use of a theoretical paradigm to guide the research questions, and to develop hypotheses. Secondly, this programme offers the learners to have a deeper understanding how to design quantitative and qualitative research using appropriate research philosophy, approach, research choice, sampling, developing research instruments, and questionnaires. Most of all, this intensive 6-month diploma programme includes the ways of assessing and collecting data; sorting, organizing, summarizing, and interpreting research findings; and reporting how learners' findings are useful in forming and showing their work under research ethic principles.


Key Facts

Qualification

Executive Diploma in Business Research

Duration

6 Months (Sat/ Sun)

Type of Programme

Part-Time

This research programme focuses on the fundamental research skills to write up the academic and business research proposal and full paper within the context of leadership management, marketing and other related business areas to provide the opportunity for learners. Firstly, this course introduces to understand critical exploration to address problem statements, review relevant literature with the use of theoretical paradigm to guide the research questions and to develop hypotheses. This course discusses how to underpin theoretical literature to their field or interest by constructing conceptual framework based on the knowledge gap. Secondly, this course offers how to design quantitative and qualitative research using appropriate research philosophy, approach, research choice, sampling, developing research instruments and questionnaires. Thirdly, the module includes the way of assessing and collecting data; sorting, organizing, summarizing and interpreting research findings; and reporting how learners' findings are useful in forming and showing sympathetic of their works under research ethic principles.

Modules

  • Principle of Research
  • Quantitative Research
  • Qualitative Research
  • Developing Research Culture in and Organization
  • Business Research Project

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