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DIPLOMA IN
STRATEGIC MARKETING
AND BRAND MANAGEMENT

Duration: 6 Months

Marketing focuses on the ways in which complex markets work from the perspective of how firms, consumers and other stakeholders interact. More than merely advertising or selling things, marketing considers all the ways consumers and firms co-operate, and how they impact both business-level outcomes (e.g., brand equity, profitability, long-term growth rates) and consumer level outcomes (e.g., brand attitudes, customer loyalty, consumer psychology, and well-being). With the integration of knowledge, this intensive diploma programme can bring the learners the ultimate success from a practical perspective as well as academic knowledge and understanding. This programme provides learners with such various essential, practical, and applicable dimensions of marketing as marketing principles, marketing and service management, disruptive digital marketing and brand management.


Key Facts

Qualification

Executive Diploma in  Strategic Marketing and Brand Management

Duration

6 Months (Sat/ Sun)

Type of Programme

Part-Time

Marketing focuses on the ways in which complex markets work from the perspective of how firms, consumers, and other stakeholders interact. More than merely advertising or selling things, marketing considers all the ways consumers and firms co-operate, and how they impact both business-level outcomes (e.g., brand equity, profitability, long-term growth rates) and consumer level outcomes (e.g., brand attitudes, customer loyalty, consumer psychology, and well-being). With integration of the knowledge, this intensive diploma can bring the learners the ultimate success from practical perspective and academic knowledge and understanding. This programme provides learners with such various essential, practical, and applicable dimensions of marketing as marketing principles, marketing and service management, disruptive digital marketing and brand management.

Modules

  • Principle of Marketing
  • Marketing Management and Service Management
  • Disruptive Digital Marketing Management
  • Brand Management
  • Final Integrated Assignment (Building and Managing a Brand)

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