BACHELOR OF MARKETING MANAGEMENT (BMM) PROGRAMME
BA
(Hons:)
Duration: 30 Months
Our Bachelor of Marketing Management (BMM) Programme will offer you the opportunity to learn about marketing and prepare you for working in the business world. This programme covers the core marketing skills that are essential in today's work environment. After the completion of the programme, the students are expected to be capable of broadening their career pathways in different Business & Marketing Industries.
| Key Facts | |
| Qualification: | BTEC Level-5 Higher National Diploma in Business (Marketing), awarded by Pearson Bachelor of Marketing Management, awarded by University of Bolton (UK) |
| Intake: | Jan/ March/ May/ July/ Sep/ Nov |
| Duration: | 18 Months for Year 1 & Year 2/ 12 Months for Final Year |
| Type of Programme: | Full-Time |
| Day and Time: | Monday to Friday (9:30 am to 1:00 pm or 1:30 pm to 5:00 pm) |
Our Bachelor of Marketing Management Programme, will offer you the opportunity to learn about marketing, and prepare you for working in the business world. The course covers the core marketing skills that are essential in today's work environment. After the completion of the course, the students will be able to broaden their career pathways in different Business & Marketing Industries.
Modules
Year-1 and Year-2 awarded by Pearson
Year-1
- Introduction to Advertising and Marketing
- Business and Business Environment
- Marketing Processes and Planning
- Organizational Behavior
- Entrepreneurial Ventures
- Operations Management
- Product and Service Development
- Human Resources Management
- Managing a Successful Business Project
Year-2
- Leadership and Management
- Brand Management
- Digital Marketing
- Integrated Marketing Communications
- Graphic Design Practices
- Art Direction
- Research Project
Year-3 (Top-up Bachelor) awarded by University of Bolton
- Principles of Marketing Management
- Advertising
- Global Marketing
- Digital Marketing
- Luxury Brand Management
- Marketing Research Project
MESSAGES FROM OUR RECENT
STUDENTS
“I believe MIC offers the best education system in Myanmar that is why I choose MIC.”
Su Myat Thu
BMM Graduate
“I believe pursuing Bachelor programme from MIC will provide me with a ton of knowledge about business and will aid me to become a successful business woman in the future.”
Nway Nway Htet
BMM Candidate
“I choose MIC as the College provides me with highly knowledgeable insights relating to Business and Management.”
Phoo Myat Thant Sin
BMM Candidate
“I believe pursuing Bachelor programme from MIC will provide me with a ton of knowledge about business and will aid me to become a successful business woman in the future.”
Nway Nway Htet
BMM Candidate
“I choose MIC as the College provides me with highly knowledgeable insights relating to Business and Management.”
Phoo Myat Thant Sin
BMM Candidate
“I chose to study at MIC because of the interesting lectures that are provided and the opportunity to continue studying abroad.”
Sophia Schreiber
BMM Graduate
“I choose MIC as the College provides me with highly knowledgeable insights relating to Business and Management.”
Phoo Myat Thant Sin
BMM Candidate
“I chose to study at MIC because of the interesting lectures that are provided and the opportunity to continue studying abroad.”
Sophia Schreiber
BMM Graduate
“Studying at 𝐌𝐈C has improved me a lot in different aspects of my life. I often have chances to make effective use of experiences that I earned from the studies at MIC while pursuing my further career goals and opportunities.”
Mr. Kwang Jae Lee
MBA Candidate / BMM Graduate
“I chose to study at MIC because of the interesting lectures that are provided and the opportunity to continue studying abroad.”
Sophia Schreiber
BMM Graduate
“Studying at 𝐌𝐈C has improved me a lot in different aspects of my life. I often have chances to make effective use of experiences that I earned from the studies at MIC while pursuing my further career goals and opportunities.”
Mr. Kwang Jae Lee
MBA Candidate / BMM Graduate
“Studying at 𝐌𝐈C has improved me a lot in different aspects of my life. I often have chances to make effective use of experiences that I earned from the studies at MIC while pursuing my further career goals and opportunities.”
Mr. Kwang Jae Lee
MBA Candidate / BMM Graduate
