“SMU x MIC Marketing and Entrepreneurship Fire-side Chat for Success Programme”

With the great aim to set a positive landmark in Myanmar’s higher education sector, Myanmar Imperial College consistently establishes collaborative activities with top-ranked Universities worldwide to deliver the highest quality education in Myanmar.

“SMU x MIC Marketing and Entrepreneurship Fire-side Chat for Success Programme”
Duration: 1-month
Intake: January, 2021
Schedule: 6pm - 8pm

In strong academic alliance with Singapore Management College (SMU), we will be launching our “SMU x MIC Marketing and Entrepreneurship Fire-side Chat for Success Programme” with great aim for our students, youths and professionals to:

• Adapt in volatile landscape of the 21st century
• Enhance the growth of your business and overcome various challenges in 21st century
• Acquire remarkable knowledge and perspectives related to Marketing and Entrepreneurship

These are the following topics that you will be exploring in our “SMU x MIC Marketing and Entrepreneurship Fire-side Chat for Success Programme” which includes:

• Brand DNA, Capabilities Requirements in Strategic Context for Responding to Complexity and Changes
• Developing Strategic Process and Capabilities for Success
• Drivers of Entrepreneur Orientation and Organisational Success
• Creating Marketing Innovation Measurement Practices
• Business Model Innovation and Growth Strategies
• Map your Customer Journey: From Touchpoints to Moments of Truth
• Brand Rituals: Identify and Amplify Customer Satisfaction
• A Brand New World? Post-COVID Brand Experiences and Communication

“Who you’ll learn from”

With a rising needs in enriching knowledge and skills in relation to Marketing and Entrepreneurship disciplines, this programme is well-designed to support our students, youths and professionals in fulfilling their brightest dreams and success. More than 100 years of combined key skills, knowledge and expertise will be delivered by our Programme Faculty for this programme:

• Mrs. Poht Poht Kyi (Founder of Myanmar Imperial College)
• Mr. Frank Siegfried (Adjunct Faculty, Lee Kon Chian School of Business. SMU)
• Dr. Mu Mu Theint (Director, Myanmar Imperial College)
• Mr. Nick Goh (Affiliate Faculty, SMU Academy)
• Jörg Dietzel (Adjunct Faculty, Lee Kong Chain School of Business, SMU)

We truly believe that this programme would be a huge support in the lifelong learning journey of our students, youths and professionals, and deliver invaluable knowledge, skills, insights and exposures in achieving their further dreams to come true.

With the great aim to positively contribute to our society and supporting the lifelong learning journey of our beloved students, youths and professionals, we have arranged to provide this programme for everyone with the affordable programme fees and cost during this challenging period of COVID-19.

Thus, join us and enroll now for the January 2021 Intake of our “SMU x MIC Marketing and Entrepreneurship Fire-side Chat for Success Programme”.

Please do not be hesitant to contact us if we can be any support for further information and assistance. Feel free to contact us at 09 732 10001 and 09 4211 14024 for further information and enquiry.

“In supporting our students, youths and professionals with their brightest dreams to come true, our College is always at your finest contribution.”

Let us hold our hands together and with our great sense of humanity, love and compassion, let us overcome any challenges and obstacles that we face along our way.

We wish everyone to be peaceful, healthy and safe from the outbreak of COVID-19.

With Love and Warmest Regards,
Myanmar Imperial College